“La Touche didn’t just market a product, he built cultural relevance around it. Through his viral Bright Socks Mondays series, global campaigns, and strategic partnerships, he repositioned Stance from a performance sock brand into a symbol of self-expression and style across the UK and EU. His approach directly aligned with our expansion goals: building awareness, deepening community engagement, increasing online traffic, and driving sales. By embedding Stance into culturally relevant conversations, through curated events, localized influencer collaborations, and editorial-level content he helped us unlock new audiences and strengthen retail relationships. The result was a measurable shift in both perception and performance, elevating our brand equity and delivering tangible business growth in key international markets.”

— Erica Yary- Marketing Manager, Stance

“La Touche was able to modernise our marketing in such a unique way, that he redefined how a 350-year-old heritage brand could speak to a new generation. His vision and digital strategy repositioned Lock & Co. from a legacy institution to a culturally relevant brand, admired by younger, style-conscious consumers around the world. From launching the Mr Hat x Lock Hatters collection—which sold out in 24 hours—to driving collaborations with contemporary brands like Supreme, La Touche helped us shift perception from outdated to iconic. He elevated our presence across digital, fashion, and cultural spaces, while staying true to our craftsmanship roots. When faced with the challenges of traditional family views and conservative beliefs, he met them with compassion and empathy, educating and guiding us through the shift from old to new, from traditional PR to digital marketing. Quite simply, hiring La Touche changed the course of our business, and I’ve never let the family forget it.”

— Sue Simpson – Managing Director, Lock & Co. Hatters