The Hat Strategist

I approach each creative brief the same way I approach hat restoration, I first focus on what is essential, the client's needs, that way I can ensure I always meet their objectives. My approach is personal, I always look to highlight the unique values of the brands I work with. I am driven by purpose, which allows me to form genuine connections, I take pride in my work treating each client’s brand like my own. The intercut process that goes into restoring a hat is one of precise skill, like that of a sculptor I can enhance brands beyond a product. 

I understand what your target audience wants and find unique ways to connect with them in ways that resonate. My innovation is the result of experimentation, childlike curiosity, and, clear communication with my clients, combined with data-driven insights and creative strategy that allows me to deliver meaningful campaigns and experiences that align with the client's brand and business goals. 

I know the right tools to use and when to use them, I am resourceful, connected, and informed. Finding creative solutions to a problem is something I enjoy and continue to work on daily by working collaboratively within the community, keeping abreast with the next big thing, and building industry relationships. 

What I enjoy most about restoration, is seeing the potential in something others can’t see, I am deeply inspired by the past, yet progressive in execution, and continue to find new ways to bridge the hat world with other creative industries such as music. With past collaborations including Grammy-award-winning artist Erykah Badu.